START CONTENT MARKETING
and increase your KPIs
Everyone posts content, recognizing its role in business growth and brand development. Showcasing your offerings in top quality is essential. Sharing your values and sustainability efforts is great. But here's the catch: everyone does it, and they all do it the same way and yet noone posts consistently enough to build true momentum for growth.
"A lesson I had to learn over and over again in business [...]" Alex went from 7 pieces of content per week to 80 and increased not only the KPIs on his social channels but his web traffic and, most importantly, his revenue.
In numbers: from a few 100 clicks per month to 90,000 unique impressions on his website. With that, revenue increased from 7 Mio./month to 13 Mio./month.
"Well, that must be nice but this will never work for yachting businesses." Fair enough. Then why don't you hop into a meeting with me and tell me about all the reasons why this simply could never work for you?
Does your content stand out from the rest of your market? Does it 100% reflect your brand? Does it go beyond entertainment, delivering real value and education in your field of expertise? Is it cleverly addressing common objections and questions, positioning your business as an authority? And most importantly, is it nurturing the 99% of potential leads who aren’t yet ready to buy, guiding them from unaware to considering to contact you? If your answer to all of that is "yes", perfect.
Do more. If it is "no", perfect, there is plennty of untapped potential.
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“Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat.”
“Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat.”
That means no cookie cutter edits with uplfiting corporate music.
We don't do that here.
You can't afford lazy editing if you want your content to make an impact. Keeping your audience engaged is essential, and each platform demands a unique style and approach. So far, so familiar. But if this is such common knowledge, why do so many people still have boring thumbnails and fail to use the basic formula of: hook, retain, reward? It’s likely because they’ve only worked with editors who prioritize a cinematic approach that takes time to build tension. How do I know that? Because I used to be one of them.Here’s the thing: You can either resist the trend of catering to short attention spans or create content that’s truly effective. [retain]
Example: What’s the APA when chartering a yacht? That’s your hook. Something that immediately grabs the attention of your target audience. Sure, seasoned charter guests might already know this, but what about the potential new clients who don’t? Those who’ve never chartered before and aren’t even aware they want to buy?
Next, you retain their attention by explaining what the APA covers, using relatable stories or examples. This gives them exactly what they came for. Finally, top it off by providing a range of what the APA might cost for a charter and how much to tip the crew. [reward] Sprinkle in a call to action here, or even better, in the middle of the video, and you’ve crafted a compelling piece of content.
Now, go create and post 80 more just like it and unlock your maximum growth potential.
I'm Max, a freelance yacht content creator. I picked up my first drone and camera in 2016 and haven’t put them down since. That decision opened the door to incredible projects with even more incredible clients. Most importantly, it helped me achieve what I’ve been working toward since middle school: having a job I truly enjoy. When you’re passionate about what you do, going the extra mile comes naturally.
I specialize in capturing and curating high-quality, social-first content that doesn’t just document what my lens sees it makes your audience feel something and keeps them glued to the screen. At least, that’s what my clients say.
While I often work solo, I occasionally bring in talented professionals from my network to enhance a project. I built this entire website from scratch, handled my own branding, marketing, sales and, of course, content. Content is what I do best, but my experience in marketing and understanding of branding helps me craft content that truly resonates.
Have you taken the time to truly listen to your customers? Have you asked them directly:
- What challenges they faced when making a decision in your market?
- What they’re really looking for?
- What they value above all else?
- What drove their purchasing decision?
- Why they enjoyed working with you?
- What they love about the product or service you delivered?
And then, did you create content around those answers?
Have you also crafted content that reflects what the people in your company genuinely care about and stand for, especially beyond their work? (And no, I’m not talking about a generic corporate video.)
Step 1: Look at your total reach for the month.
Step 2: Cross reference with how many people clicked the links you provided with your content.
3: Cross reference with your total sales for the month.
Minimize dilution by:
Creating specific offers or landing pages just for your content marketing links.
Accurately track all conversions from all sources with the Hyros tracking software.
Benchmark your total sales with the average sales of the previous month's sales or the same month one year before you started content marketing.
Monthly
Yearly
20% OFF
2 Days of shooting
(Drone/ 360 / Camera / Sound)
1 Longform Youtube Video
3 Rounds of revision per Video
5 High Quality Reels
Music research and licensing
4 Days of shooting
(Drone/ 360 / Camera / Sound)
10 Instagram High Quality Reels
1 Longform Youtube Videos
3 Rounds of revision per Video
15 edited Pictures
Music research and licensing
10 Days of shooting
(Drone/ 360 / Camera / Sound)
30 High Quality Reels
2 Longform Youtube Videos
50 edited Pictures
5 Rounds of revision per Video
Music research and licensing
Music research and licensing
3 Rounds of revision per Video
1 Day of shooting
1 High Quality Reel
