Lurssen Yachts, one of the world's leading yacht builders, partnered with Gravity Industries to create an attention-grabbing video that showcases the combination of luxury yachts and innovative jetpack technology. The video, filmed in Monaco, features a Richard Browning using his jetpack to fly around and perform daring maneuvers near Lurssen's stunning super yachts.
The goal of the project was to reach out to the hard-to-reach audience of the super wealthy who are always looking for something unique and exciting. By utilizing the high-tech and thrilling aspect of the jetpack, Lurssen Yachts aimed to create a buzz and increase awareness of their brand among this group.
This resulted in a unique and visually stunning video that captures the imagination and attention of viewers.Overall, the video successfully portrays Lurssen Yachts as a forward-thinking, innovative brand that is committed to providing the ultimate yachting experience for their clients. The partnership with Gravity Industries highlights Lurssen Yachts' willingness to embrace new technologies and push the boundaries of what is possible in the world of luxury yacht building.
Due to the fact that some members of the Luerssen staff performed watersport activitys that they enjoy and also other prominent guests of the yachting industry appeared in the video, it positions Lurssen Yachts as a sporty and adventurous team that is truly enthusiastic not only about their products but also the yachting lifestyle in general. By showcasing the jetpack in action, the video emphasizes Lurssen Yachts' commitment to pushing boundaries and exploring new possibilities.The collaboration with Gravity Industries allowed Lurssen Yachts to combine their expertise in yacht building with Gravity Industries' innovative jetpack technology.
In late 2023, M/Y Virtuosity embarked on an ambitious endeavor to promote its charter services in time for the lucrative Christmas and New Year's seasons. The primary objective was twofold: to showcase the yacht's breathtaking exterior and interior while instilling a sense of familial warmth and enjoyment among potential clients.
Given the scarcity of pre-existing content, the project expanded to encompass the creation of an extensive collection of both video and photo assets. These assets were strategically designed for utilization across various marketing channels, including print media, social media platforms, and prominent yachting publications.
Furthermore, the project entailed the production of captivating videos tailored for deployment on the charter website and showcased on Virtuosity's large living room screen during the prestigious Monaco Yacht Show 2023. These videos aimed to offer attendees an immersive preview of the Virtuosity charter experience, effectively enticing them to book.
In summary, the M/Y Virtuosity charter promotion project not only achieved its immediate objectives but also laid a solid foundation for sustained marketing success in the future.
Despite the tight schedule, all deliverables were completed on time, meeting the expected quality standards. The project yielded remarkable success, as evidenced by the swift filling of the 2024 charter calendar and Virtuosity emerging as one of the most toured yachts at the Monaco Yacht Show.
With the abundance of content generated throughout the project, Virtuosity now possesses a wealth of marketing material to sustain promotional efforts for months to come, catering to diverse applications and audiences.
The main goal with this project was to truly capture the essence of the Sailing Yacht Art Explorer, a collaborative masterpiece between Axel de Beaufort's design studio and Perini Navi, along with the proud owner.
Given a very strict time frame of only a couple of hours the challange was to capture as much content as possible whilst also maintaining a high standard for the images produced. The material we captured not only met the immediate needs of our studio but also proved to be invaluable for the yacht's upcoming marketing initiatives. With plans to showcase the yacht at art galleries across Europe in 2024, having captivating visuals was absolutely essential.
The success of the project was evident through the captivating footage and images produced, which showcased the yacht's beauty and sophistication. These visuals were strategically utilized by Perini Navi on their social media platforms as well as in a paid promotion for the Art Explora Festival.
Be said campaign garnered significant attention, amassing 5.8 million views on just one single reel, and effectively enhancing the brand visibility of the Art Explora foundation, Perini Navi and Axel de Beaufort design studio.
The goal of this project was to enhance the social media marketing efforts of Belassi Jetskis, with a specific focus on promoting their Burasca Hypercraft. While they already had some content on their social media pages, they recognized the need for improvement. They aimed to shift the content's tone to something more elegant, highlighting the premium feel of their product.
Additionally, they wanted to emphasize the emotion and experience of riding the Hypercraft, rather than solely focusing on its performance.Belassi Jetskis also sought to incorporate their corporate identity into the content and develop their own visual style, including colors, look, and feel during the editing process. As a result, the content appeared more premium and aligned with their brand compared to their previous videos.
The initial strategy involved posting two reels that attracted over 17,000 organic views. These reels were paced slower, allowing the emotions of the riders to be conveyed effectively. Furthermore, they showcased Belassi's attention to detail by incorporating close-up and macro shots of the Hypercraft's intricate features.
By catering to a different audience beyond the extreme sports/racing community, Belassi Jetskis successfully broadened the market they addressed and reached. This project allowed them to elevate their social media marketing and effectively communicate the premium experience and emotions associated with riding their Burasca Hypercraft.
The goal of this project was to create a condensed aftermovie that summarizes the most important information and impressions of Lurssen at the MYS 2022 show. During the show, Lürssen allowed its followers to direct questions to the different service departments via social media and answered them the following day in an interview with the responsible staff. This gave valuable insights into the industry and also helped strengthen the bond with Lurssen's followers.
The use of social media aimed to engage with followers and answer their questions to help strengthen the relationship with the audience and promote Lurssen's brand. The aftermovie should also provide a valuable marketing tool for Lürssen to attract potential clients and attendees to future events.
The results of the project were very positive. The aftermovie was posted on Instagram and YouTube and gained around 33,000 views, while around 25,000 people tuned in for the daily updates of Lürssen at the Monaco Yacht Show. By answering their questions, the community felt heard and appreciated, which helped to strengthen Lürssen's bond with their followers.In addition to providing valuable insights and updates, Lürssen also managed to strengthen their brand position as humble experts who just love what they do.
They did this by sprinkling in some humor in their answers, which helped to humanize the brand and make it more relatable.Overall, the project was a success, as it helped to promote Lürssen's presence at the MYS and engage with their followers in a meaningful way. By creating valuable content and answering questions, Lürssen was able to strengthen their brand and further build a loyal following.
The goal of this project was to create a marketing stunt during the F1 in Monaco 2023 by teaming up Super Yachts Tenders and Toys (SYTT) with yacht influencer Jonny Dodge and My Ocean Yachts Charter. The centerpiece of the stunt was a tailored, inflatable basketball court manufactured by SYTT for the helipad of the super yacht Navis One. The objective was to attract the attention of high net-worth individuals attending the event and showcase SYTT's ability to produce bespoke yacht toys on short notice.
The primary strategy involved creating and sharing Instagram reels and stories featuring the basketball court, using relevant hashtags and targeting accounts in the yachting industry. The aim was to generate as much visibility as possible during the busy Monaco event. Additionally, a separate day of shooting was organized after the F1 race to capture Navis One with all the toys set up and in use, emphasizing the fun that can be had with SYTT products in a yachting environment.
The project achieved great success, with the content surpassing average views on Instagram reels. The content produced by the project averaged around 14,000 views per post, and all reels combined brought 44,000 eyes to SYTT's Instagram page. Additionally, when considering all the clips from all the project collaborators, the total views exceeded 100,000. The project effectively showcased the joy and excitement associated with using SYTT products, potentially motivating viewers to consider stocking up on the toys for their yachts. Assuming a conversion rate of 0.63 percent (typical for luxury goods), the 14,000 views generated by the reels should have resulted in 88 potential leads per video.
Overall, the project successfully executed the marketing stunt, generating significant visibility and showcasing SYTT's capabilities in producing bespoke yacht toys. The content captured the attention of the target audience and effectively conveyed the enjoyment that comes with using SYTT products, potentially driving leads and sales for the company.
The video portrait project featuring super yacht designer Timur Bozca aimed to introduce him as a visionary with a limitless mind, dedicated to pushing the boundaries of yacht design. The central focus of the video was on Timur's unique approach to yacht design, which drew inspiration from sea animals and placed a strong emphasis on innovative materials and concepts.
The primary goal of the project was to engage and emotionally connect with potential clients while showcasing Timur's previous work and his forward-thinking approach to yacht design. The video utilized emotional and engaging storytelling techniques to captivate the audience's attention and provide them with a feel for Timur's creative vision.One of the challenges faced during the project was the limited availability of video footage featuring Timur. To overcome this obstacle, the team improvised by utilizing sketches and animating them using Photoshop and After Effects. This creative approach brought Timur's concepts and designs to life and synchronized them with his voice-over, resulting in a visually engaging and informative video.
The video successfully reached 73,000 people, surpassing expectations and greatly expanding Timur's audience. It effectively positioned Timur Bozca as a visionary in the world of yacht design, communicating his personal brand values of innovation, creativity, and a deep connection to the sea in an engaging and compelling manner.
In conclusion, the video portrait project not only showcased Timur Bozca's remarkable work and design philosophy but also served as a powerful tool for attracting potential clients and solidifying his reputation as a visionary yacht designer. The combination of creative storytelling and innovative visual techniques made this project a significant success, contributing to Timur's brand positioning and awareness.
The primary objective of this project was to effectively promote the Azimut 72 yacht to potential clients with the ultimate goal of encouraging yacht purchases. To achieve this, a comprehensive tour of the yacht was created, highlighting its features, showcasing intricate details, and demonstrating the functionality of its design. This approach was strategically chosen to streamline the yacht purchasing process, saving both brokers and prospects valuable time by addressing frequently asked questions in a compact and engaging video format.
The video tour provided a virtual experience, allowing viewers to explore the Azimut 72 yacht at their convenience. This flexibility ensured that interested parties could access the information they needed on their own time, making it easier for them to gather essential details about the yacht.To enhance the reach and impact of the video, the tour was presented by Miss_Yacht, a prominent yacht influencer known for her expertise and following in the yachting community. Leveraging her influence, the video was strategically shared across various social media platforms, including Instagram, where it was spread out into a series of reels. These reels served as teasers, enticing viewers to watch the full tour on YouTube.
The results of this project exceeded expectations, with the video reels garnering a total of 53,363 views. The key conversion goal was to drive viewers from the reels to the full tour on YouTube. Impressively, 900 individuals clicked the link and watched the complete tour. This outcome strongly implies that 900 genuinely interested prospects had the opportunity to thoroughly explore the Azimut 72 yacht.
In conclusion, this project effectively harnessed the power of digital media and influencer marketing to showcase the Azimut 72 yacht to a targeted audience of potential clients. By providing an informative and engaging video tour, the project not only saved time for brokers and prospects but also successfully connected the yacht with 900 individuals genuinely interested in its features and potential purchase. This approach proved to be a strategic and fruitful method for promoting high-end luxury yachts in the modern digital landscape.
